Introducing
Voyage
Slow down. Savor culture. One cocktail at a time.
Published March 20, 2026
Problem
Cultural experiences are consumed visually without a deeper understanding.
Lack of reflective, slow engagement in travel and cultural media.
Subscription services prioritize convenience over context and storytelling.
Need for physical design experiences that foster curiosity, empathy, and cultural awareness.
Target Audience
he target audience is design-conscious millennials and Gen Z (ages 25–40).
They value:
Meaningful and authentic experiences.
Quality over quantity.
Learning and cultural awareness.
User Needs:
Deeper cultural connection without frequent travel.
Experiences that combine design, storytelling, and interaction.
Concept
Voyage Passport Cocktail Club is a bi-monthly subscription service.
Each box features 2–3 countries explored through cocktail experiences.
The experience is supported by a series of printed and tactile design artifacts.
Included items:
Passport Journal
Recipe Cards
Postcards
Plane Tickets
Sticker Sheet
Bag Tags
Solution
Launch new product/service: Establish Voyage Passport Cocktail Club is a unique cultural subscription experience in the Canadian market.
Build brand awareness: Position the brand as a leader in experience-driven design and cultural education through design.
Enhance customer relationships: Create a community of culturally curious individuals who value reflection, ritual, and meaningful engagement.
Target new customers: Reach design-conscious millennials and Gen Z consumers (ages 25-40) who seek alternatives to fast consumption and traditional travel.
